What Is Google Adsense & How To Make Money From It

Written by: Roger Howard

Adsense is Google’s advertising program that allows users to include business ads on their web pages and earn money by monetizing the visits they receive. All the ads shown in Adsense must be created with Adwords, Google’s advertising creation tool.

To make money online with Adsense, the first thing to do is sign up for the program. Registration is very simple, since you only need to be over 18 years old, have a Google or Gmail account, a telephone number, and a postal address. Of course, before the ads start showing, Adsense must approve the page or blog.

Among the criteria used by Adsense to approve a page is that the content is 100% original, that it does not contain violent or inciting violence, that it is not harmful in any way to the public, and that it does not contain explicit sex. Before, you couldn’t monetize gambling and drug content either, but that changed in 2019.

How do you make money with Adsense?

What Is Google Adsense

One of Adsense’s biggest advantages is the vast amount of media and marketers that work through this method. Currently, there are more than 10 million websites that are monetized in this way. In addition, Google offers a high level of security, since it acts as an intermediary between the advertiser and the page, which guarantees maximum transparency throughout the process.

Now, how do you get the money? Google charges advertisers for each click on the ad. The medium receives 60% of the number of clicks. The value of each click depends on the theme, some can be worth 15 dollars, while others do not exceed 20 cents. Typically, most niches generate less than $ 3 per click. So finding profitable niches is especially important.

How do you discover a profitable niche?

What Is Google Adsense

To analyze the profitability of a niche, it is possible to use tools such as Ubersuggest or the Google Ads keyword planner. Both tools allow the user to analyze the CPC, which is the “cost per click” or, in other words, the money paid for each click on the ad, the monthly search volume, and the level of competition for a keyword. With this knowledge the most lucrative niches in Adsense can be found.

In this sense, it is not so much about finding a niche that has a high CPC, but about looking for keywords that have a balance between the three factors. For someone just starting out, it will always be easier to monetize a niche with a medium CPC, but low competition and high search volume.

Google Adsense traffic and monetization

What Is Google Adsense

No matter how good a niche is and no matter how well placed the ads are on the page, no traffic will not generate money. Usually, only 1% or 2% of page visitors click on the ads.
Earning money with Adsense means investing time and effort in creating good content and working on SEO so that the page reaches the top positions in Google. The ideal way to start monetizing with Adsense is to have between 30 and 50 pages with good content.
To earn money, you will have to do a good keyword research to find a niche with a CPC and a good search volume, create a content plan that fits user searches, create good content, and, above all, respect Google Adsense rules because if users are asked to click on the ads or click on the ads themselves, Google may discover them and withdraw permission to use Adsense.